You're In. Here's Everything.

Fly into Detroit Metro (DTW) — it's about 45 minutes from the venue and has far more flight options. Flint (FNT) is technically closer to Orion Township, but with a lot fewer routes, so DTW is almost always the better call.

Plan on having a car, or at least a reliable rideshare plan. Orion Township is suburban, rideshare coverage thins out at night, and the Sunday mixer, Monday night at Cherry Hill Lanes and the Tuesday evening plans are all off-site. A rental (or a ride from someone who has one) will save you a headache.

Park at the studio, 40 Engelwood Dr., Suite B. If anything about parking or arrival changes, it'll be in the final logistics email and the attendee WhatsApp group.

The Sunday mixer, Monday night and Tuesday night are all off-site, all in the evening, and all the kind of night where you shouldn't be the one driving. Plan on carpooling: line up rides on the Onward Travel Board or in the attendee WhatsApp group, and watch the final logistics email for any group plan leaving from the venue.

Yes — that's what the Onward Travel Board is for. Post your flight, where you're staying, and whether you're renting, have empty seats, or need a ride — then see who's landing around the same time as you. No login: you get a private link to update your entry later. Rides to the evening events are exactly the kind of thing to sort out there.

Rough drive times to Orion Township, MI (double-check against your own GPS — these are estimates):

Chicago, IL	~4.5–5 hrs
Columbus, OH	~3.5–4 hrs
Cleveland, OH	~3–3.5 hrs
Indianapolis, IN	~5–5.5 hrs
Toronto, ON	~4–4.5 hrs

Coming from Ontario? Bring your passport (or enhanced license) for the border crossing. A good chunk of this group is within a day's drive — worth checking the travel board to find a ride-share.

Casual. Come as you are.

Early October in Michigan usually means highs in the low 60s°F, lows in the low-to-mid 40s°F, and a decent chance of rain. Bring layers and a jacket — some of the evening plans are at least partly outdoors.

Laptop or notebook for sessions, a charger, a water bottle, comfortable shoes (you'll be on your feet more than you think), and layers for the weather above.

Show up with the one problem you most want solved and your actual numbers (pricing, revenue, whatever's relevant). The hot seats and small-group conversations move fast — the people who get the most out of them arrive ready to talk specifics, not generalities.

Tell us on the attendee form (sizing + dietary needs) — if you haven't filled it out yet, do it now. If anything changed since you sent it, email [email protected] before Sunday so the caterer knows.

Ascent gets a tee, Summit (VIP) gets a hoodie. Sizes come from the attendee form above, which asks for tee size and hoodie size separately (people often wear different sizes in each) plus a unisex vs. women's cut preference. Haven't filled it out? Do it now and we'll do our best.

Breakfast and lunch both days, every tier. The Sunday Opening Night Mixer is open to everyone too. Everything else — the Monday and Tuesday nights out, the Sunday VIP dinner and the Tuesday finale — depends on your ticket tier (see Your Ticket above). If you're on Base Camp, your Monday and Tuesday evenings are open — you're a short drive from downtown Lake Orion and Rochester if you want to grab dinner on your own.

Yes. There will be coffee.

Yes — there are a handful of Summit (VIP) spots still open. Email [email protected] and we'll get you upgraded and squared away on the price difference.

Yes — a second ticket for someone from your shop is 30% off. Just email [email protected] and ask.

By default, no — only one attendee is admitted per ticket, for both on-site and off-site parts of the event (including the evening events). If you've got a special circumstance, email [email protected] and we'll see what we can do.

Registration is non-refundable, but you've got two options: transfer your ticket to a friend or colleague, or take an Onward Voucher (equal to what you paid) toward next year. Transfers are free until 4 weeks before the event, $20 from 4 weeks out to 7 days out, and can't be made inside 7 days. Email [email protected] as soon as you know. Full policy is in the Event Terms.

Yes — photos and video are taken throughout the event, and registering grants us the right to use that material. If you'd rather not be recognizable in anything we post, tell Ryan or Tina on-site and we'll take it down.

No, not without the organizer's permission.

Included on Ascent and Summit (VIP) tickets. You'll get a link by email after the event — exact timing to come.

Most do, and we'll pass those along after the event. Material belongs to the speaker who made it — if something's marked attendee-only, please don't share it more widely.

Yes — the guest network name and password are posted on-site and in your Onward dashboard.

Yes — #onwardsummit. If you post your own photos, tag it so we can find and share them.

Post in the attendee WhatsApp group (the invite is in your Onward dashboard and your welcome email) — that's the fastest way to reach Ryan or Tina on the day. You'll also get their direct cell numbers in the final logistics email. Until then, reach us at [email protected].

Email us ahead of time at [email protected] — wheelchair access or anything else — and we'll make sure it's handled before you arrive.

Ask Ryan or Tina on-site — they've got opinions on coffee, food and what's worth the drive. Downtown Lake Orion, Rochester and Clarkston are all close, and Detroit is under an hour away.

There are pharmacies and urgent care clinics within a few minutes of the venue. Ask Ryan or Tina on-site and we'll point you to the closest one — and for anything serious, dial 911.